We also checked the possible influence of characteristics such as familiarity, Fax Lists whether or not a customer and attitude to the theme when analyzing the results. It turned out that these factorsFax Lists were not the driving force in explaining the results. Statement Figure 4: differences in assessment of authenticity for Marqt and SPAR (Together these statements make the variable 'degree of authenticity') The more authentic the message, the stronger the positive attitude towards the brand The research Fax Lists shows that authenticity plays an important role in positive outcomes for the brand that makes a statement in a social discussion. The more authentic the expression was experienced, the more strongly a Fax Lists consumer identifies with the brand, sees the brand as an attractive employer, is willing to spread positive word of Fax Lists mouth and is loyal to the brand (Figure 5). Regardless of whether someone agrees or disagrees with the statement 'To save the climate, our livestock must be reduced'. In this study, the attitude towards Marqt was generally more positive in response to the statement than towards SPAR.You have started a business and now you have to make a name for yourself. There are several ways to achieve this, which come Fax Lists with different costs. This also applies to developing a website for your company. This can quickly add up to Fax Lists costs for a novice entrepreneur. However, a good website does not have to cost tens of thousands of Fax Lists euros. Even for companies that do not have huge marketing budgets, it is possible to set up a beautiful and effective website. But, what's on a good SME website? 1. A first impression of the company With a photo or video on your homepage you show what your company stands for. If you sell Fax Lists a product, post an image of your product. Do you have a restaurant, place pictures of beautifully laid out plates with food.